What was the one subject you hated going to in high school?  Mine HISTORY.  If the teachers, I drove crazy as a teenager, only knew that history is one of the most important parts of being a successful Conference Planner they would be laughing hysterically. So, are you scratching your head as to why HISTORY is so important for planning a conference?  Because History repeats itself!

If you never take the time to see what the historical data is for a conference, how do you really know how to properly plan for the conference and ultimately save your client money.


When a client comes to you for assistance in taking over their annual conference,  after you’ve got a signed contact…lol…you need to ask for “All the Historical Data” they have on the conference.  And yes, expect them to scratch their head too.

When looking at historical data, a question you may have is how many years you should be looking at to get the answers you need.  Three, five or 10 years?  The answer is simple, but not so simple; It all depends on how many years the client has been holding the conference, and how much historical data they still have available.  But think of it this way, if you had a chance to read an entire book or just the first few chapters, which would give you a complete picture of what you are planning? 

Now that the ball is rolling, what areas of the conference data do I need to look at first? 

  • Attendance
  • Food/Beverage
  • Pace of Registration
  • Agenda

Above are just a few off the top of my head, how many can you think of?



These questions, and others, will be answered in my new book coming out later this year on how I saved an association over a Million Dollars in just four short years by being not only their conference manager, but also their conference historian.


Click HERE to see all my blogs on Event Planning 



Leave a Reply

Avatar placeholder

Your email address will not be published.