I have been in business in one form or another for a quarter of a century and over that time have met thousands of people. Some I worked with, others I worked for; many of which I became friends with outside of the business world.
Why is this important? Well there are hundreds, if not thousands who work in my field of expertise and can do the job I do. It may not be at the level I do my job, but let’s say others can try. I guess being raised in an Italian family rubbed off on me and it was second nature for me to get to know people on a personal level.
It wasn’t until I met my mentor, Kody Bateman about 15 years ago, when I realized what was second nature to me, wasn’t for everyone. I didn’t realize that I was living, breathing and working in the Relationship Marketing model. What does that mean? I get to know my clients and suppliers. I know when their birthdays are, I know if they are married or single, I even know what sports their kids play. I don’t forget birthdays or other important dates.
I thought it would be beneficial to first introduce you to some of the basics Kody explains in his new book. Here are ideas for Mastering Relationships in Business:
- When meeting with people always smile and make eye contact.
- Take notes from all of your meetings and calls. In these notes, don’t just include business information, but if the other person mentioned their favorite wine or television show, jot that down!
- Build your personal brand with friendship, celebration and service.
- Use the four methods of communication to reach out regularly to your clients. Not always for business, but 80% of the time should be in celebration and service. The four methods are:
- Greeting Cards
- Electronic communication
Now some of this may seem repetitive or even silly. But think about the last time you received a greetings card in the mail. Besides family, who was the cards from and do you still have them? Simple messages and even cards will give you the greater edge to keep your current clients and even increase your referral business (I will address those in an upcoming blog post).
My favorite quote I believes sums up all of this. From Maya Angelou:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Content for this blog post can be found in Kody Bateman’s book “The Power of Human Connection”.
Don’t forget my other blogs are business.